Depending on your subscription plan, you may be able to change a link or QR Code's destination URL. This action is called a redirect.
To learn how to create a redirect, visit:
If you redirect a link that's associated with a QR Code or a button on your Bitly Page, those will be redirected as well. Likewise, when you redirect a QR Code, its associated link is redirected too.
Bitly's redirect limits
Each of our subscription plans has a different monthly limit for redirects. You can view your current usage and limits on the billing and usage page in your account settings.
A redirected link also counts as a new link, meaning it counts against your monthly link limit. If you hit your link limit, you won't be able to redirect any links until the start of the next month. Some plans allow you to purchase additional links and redirects.