After you're done creating a link, you then have the option to Edit it. This can be done right after the link is created, or retroactively through the Bitlinks section of the dashboard.
Either option brings you to the "Edit Bitlink" panel where you can:
- Copy the link
- Share the link to your integrated Twitter or Facebook Accounts
- Edit the Title
- Add a Custom Keyword Back half
- Add to the link to a Campaign
- Add to mobile behavior