Bitly paid customers have the ability to redirect any and all of their custom bitlinks (Bitlinks that have both a branded short domain and custom keywords) to different target URLs.
If you do not see this functionality within your Bitly account it means you don’t have the ability to redirect a link. If you are interested in upgrading to Bitly Enterprise please reach out here.
You can redirect a Bitlink by selecting the orange "Redirect" button below the bitlink in the "Bitlink Management" section.
