This feature is available with some paid plans
Your Campaigns are separated into channels, which correspond to how you plan to share your campaign links.
For example, say you create a Campaign for your Fall 2023 product line and plan to share the links in social posts, paid Facebook ads, and email. You can create a separate channel for each of those:
- Social
- Paid Facebook
Creating channels for these allows you to track (and compare) your links' performance across paid, organic, and social media. And you can track all of that without leaving Bitly!
Campaign channels and UTM parameters
We can automatically add UTM parameters to your links when you upload them — this is one of the reasons to use Campaigns instead of manually entering UTM parameters.
If you want to use UTM parameters in your Campaign, be sure to select Auto-add UTM parameters when you upload your links. This option is also required to upload your links to multiple channels at once.
Your channels are used as the utm_source parameter. The utm_medium field is always "bitly" and utm_campaign matches the name of your Campaign. For example, if we share the link to this article in a Campaign called "Get to know Campaigns," with a channel called "social," our link would look like this:
- Original long link: https://support.bitly.com/hc/en-us/articles/14550428274317/
- Link with UTMs: https://support.bitly.com/hc/en-us/articles/14550428274317/?utm_campaign=Get+to+know+Campaigns&utm_medium=bitly&utm_source=social
- Short link: bitly.is/3H2ukWe
Analytics by campaign channel
Your campaign analytics show you the engagement data for each channel side-by-side, in real time. Click View channel details to learn more about your links' performance in that channel.
On the channel details page, you can click into each link's details page, to learn even more about its performance.
Channel limits
Each Campaign needs to have at least one channel.
You can have up to 100 channels in a single Campaign, and up to 500 total channels in your account or group (for accounts with multiple groups).