UTM parameters aren't available as fields in the Bitly bulk link shortening template. If you have a lot of links you want to shorten in bulk and want to use UTM parameters to capture even more data about your links, you have two options:
- Add your UTM parameters to the links in your CSV file before you upload it
- Use the Campaigns feature to upload links (up to 100 at a time)
Add UTM parameters to a bulk upload file
If you use the standard bulk link shortening template, the full link should be in the first column—including UTM parameters. This means you may have multiple versions of the same link. For example:
You can use an external UTM builder to create these links or you can add them manually. Just make sure that your final CSV file matches our template.
If you're using custom back-halves, each row in your spreadsheet should have a distinct back-half
Use Campaigns to add UTM parameters in bulk
Our Campaigns feature uses a different bulk upload file template. If you choose to use a Campaign instead, be sure to use the correct template and select Auto-add UTM parameters when you upload your file. Visit How do I upload links to a campaign? for complete instructions.
Each Campaign has a limit of 100 links. Learn more at What’s the difference between entering UTM parameters and using Bitly Campaigns?