This feature is available with some paid plans
UTM parameters are a powerful tool that can help you understand the visitors to your website. In Bitly, it's easy to add them to your destination URL when you shorten it, giving you a Short Link and QR code that's easy to share while still capturing all of the valuable information that UTMs can provide.
Depending on your plan, you may be able to save and reuse UTM parameters. This is available with our higher paid plans.
The option to save a parameter appears as you type it in:
To use a UTM parameter that you've previously saved, click the dropdown arrow and select the saved parameter from the list:
Visit How do I add UTM parameters to a link? for complete instructions.
Reminders for using UTMs
- Source, medium, and campaign are required for using UTMs. The other values help you get more specific about the traffic, but they are optional.
- Because UTM parameters are case sensitive, it is best practice is to use lowercase letters for all your UTM values.
- When using UTMs with Bitly, add them to your long URL before you shorten it.