This feature is available with some paid plans
There are three ways to add UTM parameters to your links in Bitly:
- When you shorten a single link
- When you shorten multiple links in bulk
- By using Campaigns
Why should you use one method or another? One important distinction between these methods is that our UTM builder is available on all plans, while bulk uploads and Campaigns are available on some paid plans.
If you have access to several different methods, here are some reasons to use one or the other.
Manually enter UTM parameters when:
- It’s the only link you need
- You’re only going to share it in one channel (for example, in an email newsletter but not on social media)
Visit Creating Bitly links to get started.
Use bulk uploads when:
- You have lots of links to shorten at once (the number of links you can shorten at once varies depending on your plan)
- You have custom UTM fields
Visit Shortening links in bulk for instructions.
Use Campaigns when:
- You have lots of links in your marketing campaign (up to 100 at a time)
- You’re going to share your links across multiple channels (for example, in an email newsletter, posts on Twitter, paid ads and social posts on Facebook, and more).
The campaigns data dashboard also makes it easy to compare your engagements across all channels:
Ready to get started with Campaigns? Learn how to create your first one.