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What metrics are available in Bitly?

Alexander Hancock
  • Updated

This feature is available with some paid plans

Engagement data is available for all of your Bitly Links, Bitly Codes, and Bitly Pages. There are few different types of engagement metrics:

Before we go on, a quick note about your data: The amount of data you can view in your Bitly account depends on your subscription plan. There are some places where we show the total engagements for the maximum amount of time available in your plan. This is not the total since the link was created.

Visit the billing and usage section of your account settings to confirm how much click and scan data you can access.

 

 From the Bitly homepage

When you are on the Bitly homepage, you are able to see Total engagements today from your account. 
Select the other timeframes at any time. 

 

Data from the Analytics homepage

Click Analytics in the left sidebar to go to the Analytics section of your account. 

Dashboards: 

From here you can:

  • Create a dashboard
  • Select existing dashboards
  • Select View all to see all of your dashboards

 

Weekly Insights:

Bitly’s Weekly Insights is an automatic weekly performance summary inside your Analytics overview. It surfaces what's working, what's changing, and what to do next in plain language.

 

Performance overview:

 

Performance overview section shows a graph of your Total engagements for the current week-to-date engagement versus the prior full calendar week, with percentage change indicators updated daily.

The Performance overview graph is always shown, even if no Insights were surfaced for that week.


You can also click Summarize to get a plain-language summary of your performance overview from Bitly Assist.
 

Engagement data on your Analytics dashboards

Analytics dashboards are available with a paid subscription. Visit our pricing page for more information.

  1. Click Analytics in the left sidebar to go to the Analytics section of your account.
  2. Select View all to see your Analytics dashboard.
  3. Select your dashboard from the list. Use search or filters to find it, if necessary.

This page shows click and scan data for all of your links and QR Codes. The data is in aggregate for everything you've created in your account.

Bitly Analytics comes with a set of default modules, which show:

  • Engagements overtime
  • Engagements by location
  • Engagements by referrer
  • Links & QR Codes by engagement

 

To change the date range for your data

To change the date range for your data, click the date selector. Select a preset window or manually select dates from the dropdown menu. Then click Apply.

Your data will automatically compare against the equivalent prior period.

 

To modify a module

 Click on the title and select from the drop down menu.

You can modify any of these default modules and create your own. Depending on your subscription plan, you can also create multiple dashboards.
 

Learn more about Bitly Analytics:

 

Data for specific links, QR Codes, or Pages

You can also view more granular data for your links, QR Codes, and Bitly Pages.

 

Bitly Links

Your link data includes all link clicks, QR Code scans, and Bitly Page button clicks. We call these "engagements." For each link, you can view:

For any links you’ve redirected, we show the total number of engagements for all versions of the link.

Visit How do I view engagement data for a specific link? for instructions on viewing a link's metrics.

 

Bitly Codes

For each QR Code in your account, you can view:

  • Performance vs. the previous period: Compare changes next to each metric across all modules.
  • Total scans (for the maximum time period available with your subscription plan)
  • Scans over time
  • Scans by location
  • Scans by browser
  • Scans by operating system

Scans over time and scans by location, browser, and operation system all display total data for a selected time period, rather than for the max duration available in your account.

Visit How do I view scan data for a QR Code? to learn how to dive into this data.

 

Bitly Pages

Each button on a Bitly Page is a Bitly Link, so you get all of the data you get for any other link. In addition to the link-level data, you can view:

  • Total views for your Bitly Page and aggregate link clicks
  • Views over time
  • Link activity for a selected time period
  • Views by referrer and device
  • Views by location
  • Link clicks by location and device

In addition to the chart for link activity over time, your views by location, referrer, and device include data for a selected time period, rather than for the max duration available in your account.

Visit How do I view engagement data for my Bitly Page? for more information.