As of July 1, 2025, Spotify updated their domain settings and are no longer pointing their custom domain (spoti.fi) to Bitly. As a result, any auto-branded links using Spotify’s domain are now redirected to the Spotify homepage. Since the domain is no longer connected to Bitly’s infrastructure, we’re unable to restore functionality for those specific links and those links will need to be recreated on your account.
Good news: This only impacts links that were auto-branded using Spotify's custom domain. All your other Bitly links—including those using bit.ly or your own custom domains—are fully operational.