Quick Answer: Bitly and QRCG by Bitly are two separate products under the Bitly umbrella. Bitly is an all-in-one product for link management, QR Codes, and landing pages. QRCG by Bitly is a dedicated QR Code creation and management tool. Accounts and QR Codes cannot be transferred between the two products.
This article explains how the two products are related, what each one does, and how to choose the right one for your needs.
About the two products
In 2021, Bitly acquired QR Code Generator — now rebranded as QRCG by Bitly. While both products are backed by Bitly, they remain distinct services with separate accounts, features, and pricing.
- Bitly (bitly.com): An all-in-one product that combines link management, QR Codes, and landing pages in a single solution.
- QRCG by Bitly (qr-code-generator.com): A dedicated, standalone tool for creating and managing QR Codes.
Which product should I use?
The right choice depends on how you're using QR Codes and what else you need to manage.
| Use Case | Best Solution |
| QR Codes are your main focus and you want to create, update, and track them independently. | QRCG by Bitly |
| You need to manage links, track performance across channels, and connect QR Codes to a broader marketing strategy. | Bitly |
| You want one product for links, QR Codes, and landing pages. | Bitly |
| QR Code creation and management is your primary use case, and you want a standalone tool. | QRCG by Bitly |
| QR Codes are a flexible part of your online and offline strategy with destinations that may vary, including Bitly Pages or direct URLs. | Bitly |
| You have specific, scoped QR Code uses like PDFs, digital business cards (also known as vcards) and want destinations that match the QR Code type. | QRCG by Bitly |
Both products support dynamic QR Codes, so you can update your destination URL anytime without reprinting. The key difference is scope — Bitly manages your links, QR Codes, and landing pages, while QRCG by Bitly is purpose-built for QR Codes with 20+ QR Code types to choose from.
Frequently asked questions
Can I combine my Bitly and QRCG by Bitly accounts?
Bitly and QRCG by Bitly accounts are separate and cannot be merged or transferred between products at this time.
Can I move my QR Codes from QRCG by Bitly to Bitly?
It is not currently possible to migrate QR Codes from QRCG by Bitly to Bitly, or vice versa. QR Codes created in one product stay in that product.
What's the difference between QR Codes from each product?
Capabilities vary by subscription plan on each product. For a detailed, up-to-date feature comparison, visit the pricing pages: