A Bitly Code is a QR Code — a square symbol containing information that's readable by the camera on a mobile device. A QR Code created in Bitly is basically a scannable form of a short link.
Anyone can create Bitly Codes. Depending on your subscription plan, you have access to different QR Code options, like advanced scan metrics, color options, and different file formats for download.
Bitly Code metrics
Metrics are available with some paid plans. When someone reads the code with their smartphone, Bitly directs them right to your website or mobile app. On the Bitly Codes page in your Bitly account, you can view total scans, as well as scans by day, location, browser, and operating system.
Sharing Bitly Codes
One of the best things about QR Codes created in Bitly is that you can place them anywhere. Just as you can put your short links on printed collateral, you can add a Bitly Code to brochures, posters, event displays… your options are limited only by your creativity.
We've seen codes added to:
- Print ads in magazines and posters
- Ticketing services
- Direct mail marketing
- Storefronts
- Tattoos (yes, even tattoos)
The QR Code's underlying link behaves just like any other. So, if you subscribe to an advanced plan, you can redirect the destination of the link and the code will still work.
Get started with Bitly Codes
Ready to make and share QR Codes in Bitly? Here are some resources to help you get started: