Mobile deep links are a way to seamlessly route mobile users to the best place to view the content the clicked.
When you create mobile deep links with Bitly, mobile users who click on your Bitlinks will be automatically taken to the same content, just in your app. If they don’t have your app installed, you have the choice of inviting the user to download your app or leading them directly to the mobile web experience.
This capability empowers marketers to drive app installs and re-engagement using the same links they create in Bitly Enterprise.
Bitly Enterprise customers can use Mobile Optimizer to create deep links through the industry standard methods of Apple's Universal Links and Google's Android App Links as well as the legacy method known as Custom Schemes.