Your display name appears in the profile menu in the top-right of Bitly. In Enterprise accounts with multiple user seats, it's also how you appear to account admins in the users list.
To change your Bitly display name:
- Log in to your Bitly account.
- Select Settings in the left sidebar.
- The first page you see in your settings is your Profile, with your Display name at the top.
- Enter your new display name and click Update display name.