What is Salesforce Pardot?
Pardot brings B2B marketing automation to your marketing and sales teams. With Pardot, your marketing team can get a better handle on lead generation and nurturing. This means better leads for the sales team, who can see when a lead engages at any point through the customer journey and reach out at the right time.
Why should I enable this integration?
Pardot’s personalized communications are even more effective with branded links that direct each lead through their own unique customer journey. For example, a lead engages with an accounting campaign, prompting an email to be sent with links to bookkeeping offerings and related products.
Each auto-generated short URL in Pardot will include a reporting icon, which will display the link’s engagement metrics from Bitly. And even more detailed reporting is available in your Bitly account.
Who can set this up?
Someone in your organization with a Pardot Administrator role can add the Bitly connector to your account.
How do I connect Pardot to Bitly?
After obtaining an Generic Access Token from Bitly, your Pardot administrator can add the Bitly connector.
- Log in to Pardot.
- Open the Connectors page.
- In Pardot, navigate to Admin | Connectors.
- In the Lightning app, click the Pardot Settings tab, then click Connectors.