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What is Salesforce Account Engagement?
Account Engagement is part of Salesforce's Marketing Cloud, and was formerly known as Pardot. It's a B2B marketing automation tool that can help you create more meaningful connections with your customers, more leads, and more closed deals.
With Account Engagement, your marketing team can get a better handle on generating and nurturing leads. This means better leads for the sales team, who can see when a lead engages at any point through the customer journey and reach out at the right time.
Why should I enable this integration?
Account Engagement's personalized communications are even more effective with branded links that direct each lead through their own unique customer journey.
Each auto-generated short URL in Account Engagement includes a reporting icon, which will display the link's engagement metrics from Bitly. And even more detailed reporting is available in your Bitly account.
Who can set this up?
Someone in your organization with an Account Engagement Administrator role can add the Bitly connector to your account.
How do I connect Account Engagement to Bitly?
After obtaining an access token from Bitly, your Account Engagement Administrator can add the Bitly connector.
- Log in to Account Engagement.
- Go to Admin, then Connectors.
- Click + Add Connector.
- Click bit.ly.
- Enter the access token that you copied from your Bitly account.
- Click Create Connector.
- After the connector saves, click Verify Now.
For more information, including how to add the Bitly connector in the Lightning app, visit Salesforce's help center.