We updated Bitly's navigation menu in September, 2022!
If you're used to the old look, check out the changes.
2-Step verification adds an additional layer of protection to your Bitly account by sending and requesting a one-time security code to your mobile device upon login. With 2-Step verification enabled, even if someone knows your username and password, they can not access your Bitly account unless they have physical control over your mobile phone.
Whenever you log into Bitly through the website or other apps, you'll need to enter your password and a one-time security code sent to the mobile phone number in your Profile Settings.