This feature is available with some paid plans
There are two ways to shorten links in bulk in Bitly: through link bulk upload and with our Campaigns feature. Each method works a little bit differently.
Both bulk methods require a paid Bitly subscription, though their availability varies by plan. Check out our pricing page to see if your plan includes Campaigns and bulk link shortening.
| Link bulk upload | Campaigns |
| Up to 100k links can be shortened per upload (depending on your plan) | Only 100 links can be shortened in an upload |
| Links are created in Links section | Links are added directly to a Campaign |
| Automatically add UTM parameters | |
The images below show the differences in the fields available for upload.
Link bulk upload and Campaign templates
Follow the templates for each type of upload. Here are the templates:
Each template has slightly different available fields. Some of the values for the columns are optional, but the column headers must be present in your upload file.
Link bulk upload:
Campaign upload:
Analytics
With bulk shortening, you have access to all of Bitly's robust engagement metrics, including location and technology data for each link.
With Campaigns, you get that same engagement data for your links while also being able to view link performance across Campaigns and channels.