What is Buffer?
Buffer is a social marketing product for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.
Why should I enable this integration?
Buffer will shorten links that you include in social posts. By connecting to Bitly, those short links will be created through your Bitly account. This means you can keep your links and click metrics all in one place, making it easier to track the success of your efforts.
Who can set this up?
Anyone with a Bitly account and a paid plan on a Buffer account.
How do I connect Buffer to Bitly?
- Sign in to Buffer.
- On the left, select the account for which you want to shorten links. You'll repeat these steps for each of the social media accounts you've added to Buffer.
- Click Settings and select Link Shortening.
- Click Connect Bit.ly.
- Enter your Bitly login and click Allow to give Buffer permission to use your Bitly account.
- If you want to use your Bitly shortener for another social account, select the account on the left and repeat the steps above.