Check out the Bitly’s Microsoft Copilot page on our Apps and Integrations Marketplace for more information about this integration.
Yes you can! This article explains how to connect your Bitly account to Microsoft Copilot and use Bitly's features directly within your Copilot conversations.
What is Copilot?
Microsoft Copilot is an AI-powered productivity tool built into Microsoft 365 that turns natural language into action. Copilot can connect to external agents and services, including Bitly, so you can manage your links without breaking your flow.
What can I do with Bitly's Copilot agent?
Bitly's Copilot agent lets you create and manage links and QR Codes directly through conversation — no tab-switching required. Everything you create through Copilot syncs automatically to your Bitly account.
Key features:
- Quick URL shortening with custom domains and branded back-halves.
- QR Code generation and management.
- Bulk link creation — process multiple URLs at once through a single prompt.
- UTM parameter setup — tag and title links for campaign tracking.
- Basic analytics with data visualizations and performance chart.
How do I connect my Bitly account to Copilot?
Requirements:
- A Bitly account (free or paid)
Custom domain and advanced analytics features require a paid Bitly plan. You can use the integration with a free Bitly account for basic link shortening. - A paid Microsoft 365 subscription
- Open Microsoft Copilot and start a new conversation.
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Click All Agents under the Agents tab.
- Search for Bitly and click the Bitly agent card to open it.
- Click Add.
- The Bitly agent now shows up under the Agents tab on the left.
- Send your first request via the Bitly agent and it will prompt you to connect your Bitly account.
- Click Allow.
- Click Sign in to Bitly.
- Click Allow on the authorization page.
Start using Bitly features in your Copilot conversations!
How to use Bitly’s Copilot agent
Once connected, you can ask Copilot to perform Bitly actions using natural language. Here are some example prompts:
Creating Short Links:
- Shorten https://example.com/long-url.
- Create a short link for https://example.com with the back-half spring-sale.
- Create short links for the following URLs: [https://example.com/long-url], [https://example.com/long-url], [https://example.com/long-url].
Generating QR Codes:
- Create a QR Code for https://example.com/long-url.
Viewing analytics:
- Show me the click data for http://bit.ly/example.
- What countries are clicking my links the most?
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What was my top performing link this week?
Example chat using Bitly's Copilot agent:
- Open a new Copilot chat.
- Prompt: Create a link for https://bitly.com/pages/marketplace/microsoft-copilot
- Click Enter/Return.
- Click Confirm.
- Done! Short Link is created for https://bitly.com/pages/marketplace/microsoft-copilot.
Click Open link. Opening links or QR codes from here will open up their details from your Bitly dashboard.
Frequently Asked Questions
Do I need a paid Bitly plan?
You can use the Agent with a free Bitly account, but custom domains and advanced analytics require a paid Bitly plan. Check your plan features to see what's available.
Can I use my custom domain with the Copilot agent?
Yes, if you have a custom domain set up in Bitly. Links created through the Copilot agent will use your default group's default domain. You can change your default domain in your Bitly account settings.
Where do my links appear after I create them in Copilot?
All links and QR Codes created through the Copilot agent appear in your Bitly account dashboard, where you can access, edit, and manage them alongside your other Bitly links.
Can I see detailed analytics in Copilot?
The Copilot agent can show basic link and code click counts and create visualizations, but for the most detailed reports and advanced analytics features, visit your Bitly dashboard.
What if I have multiple Bitly accounts?
The agent uses whichever Bitly account you authorize during setup. Make sure you're signed into the correct Bitly account before connecting. To switch accounts, you'll need to disconnect and reconnect the agent.
How do I change my default group or domain?
To change which group and domain the integration uses, adjust your settings in your Bitly account. Refer to How do I set a default API group for my integrations? for detailed instructions.
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