Images can be used for your Bitly Link-in-bio profile image and your background. Here are some recommendations and best practices to help you design your Link-in-bio page.
Bitly Link-in-bio image requirements
Images must be one of these file types: PNG, SVG, JPG, or GIF.
The maximum image size is 5000 x 5000 pixels, and the max file size is 5 MB.
Best practices for Bitly Link-in-bio images
Profile images
The image should have a 1:1 aspect ratio.
If you have multiple versions of your image, we recommend using the version that is the least complex. The space for your logo is small, so simple images look best.
Background images
Your image's orientation should match the template you're using for your Bitly Link-in-bio:
- Landscape: If you're using a template with a banner image across the top of your Link-in-bio page.
- Portrait: If you're using a template that fills the entire background of the page.
Think about where your audience is most likely to view your Link-in-bio page (on a mobile device or computer screen), then test on that platform and crop or scale the image to look best there.
Think of background images as wallpaper and avoid using a background image that's focused on a specific object. This example uses a background image with an object—a heart logo—as viewed on both mobile and desktop. Notice how it shifts around, resizes, and disappears when viewed on a computer.
Here are two examples that work a bit better. One uses an image with a cloud subject as a header. The other uses a more abstract, full-page wallpaper image as a background.