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Custom branded links (sometimes referred to as "custom links") include your custom domain at the beginning of the link as well as your own custom keywords in the back-half of the link.
A custom branded link does not start with bit.ly or end with a random string of auto-generated characters.
|Link Type||Definition & Example|
|Custom branded link
(Also referred to as a "custom link")
a custom domain with a customized back-half
|Branded link||a custom domain, but no customized back-half
|Short link with a custom back-half||Bitly's generic domain, customized back-half
|Bitly short link||Bitly's generic domain, no customized back-half
Keep these things in mind as you choose and set up a custom domain:
- The domain for your short links must be different than your website domain.
- It can't be more than 32 characters long, including the dot.
- If you don't have one yet, Bitly offers a complimentary domain.
The Custom Links Page
View all of your custom branded links on the Custom Links page. Select a link to:
- View its metrics.
- Copy it.
- Share it on Twitter.
- Change its destination page with a redirect.