We updated Bitly's navigation menu in September, 2022!
If you're used to the old look, check out the changes.
Custom branded links (sometimes referred to as "custom links") include your custom domain at the beginning of the link as well as your own custom keywords in the back-half of the link.
A custom branded link does not start with bit.ly or end with a random string of auto-generated characters.
| Link Type | Definition & Example |
| Custom branded link (Also referred to as a "custom link") |
a custom domain with a customized back-half https://es.pn/superbowl |
| Branded link | a custom domain, but no customized back-half https://es.pn/5x4tprm |
| Short link with a custom back-half | Bitly's generic domain, customized back-half https://bit.ly/planatopia |
| Bitly short link | Bitly's generic domain, no customized back-half https://bit.ly/2dt1pnm |
The Custom Links Page
View all of your custom branded links on the Custom Links page. Select a link to:
- View its metrics
- Copy it
- Share it on Twitter
- Change its destination page with a redirect
