Custom branded links (sometimes referred to as "custom links") include your custom domain at the beginning of the link as well as your own custom keywords in the back-half of the link.
A custom branded link does not start with bit.ly or end with a random string of auto-generated characters.
| Link Type | Example |
| Custom branded link Also referred to as a "custom link" |
https://es.pn/superbowl a custom domain and customized back-half |
| Branded link | https://es.pn/5x4tprm a custom domain, but no customized back-half |
| Short link with a custom back-half | https://bit.ly/planatopia Bitly's generic domain, customized back-half |
| Bitly short link | https://bit.ly/2dt1pnm Bitly's generic domain, no customized back-half |
The Custom Links Page
View all of your custom branded links on the Custom Links page. Select a link to:
- View its metrics.
- Copy it.
- Share it on Twitter.
- Change its destination page with a redirect.
