This feature is available with some paid plans
Custom links (sometimes referred to as "custom branded links") include your custom domain at the beginning of the link as well as your own custom keywords in the back-half of the link.
A custom link does not start with bit.ly or end with a random string of auto-generated characters.
| Link Type | Definition & Example |
| Custom link (Also referred to as a "custom branded link") |
a custom domain with a customized back-half https://es.pn/superbowl |
| Branded link | a custom domain, but no customized back-half https://es.pn/5x4tprm |
| Short link with a custom back-half | Bitly's generic domain, customized back-half https://bit.ly/planatopia |
| Bitly short link | Bitly's generic domain, no customized back-half https://bit.ly/2dt1pnm |
Custom links page
Click Custom links in the left sidebar to view all of your custom links. Select a link to:
- View its metrics
- Copy it
- Change its destination page with a redirect
Can't find one of your custom links? Try searching for its back-half on the custom links page.