Custom branded links (sometimes referred to as "custom links") include your custom domain at the beginning of the link as well as your own custom keywords in the back-half of the link.
A custom branded link does not start with bit.ly or end with a random string of auto-generated characters.
| Link Type | Definition & Example |
| Custom branded link (Also referred to as a "custom link") |
a custom domain with a customized back-half https://es.pn/superbowl |
| Branded link | a custom domain, but no customized back-half https://es.pn/5x4tprm |
| Short link with a custom back-half | Bitly's generic domain, customized back-half https://bit.ly/planatopia |
| Bitly short link | Bitly's generic domain, no customized back-half https://bit.ly/2dt1pnm |
Keep these things in mind as you choose and set up a custom domain:
- The domain for your short links must be different than your website domain.
- It can't be more than 32 characters long, including the dot.
- If you haven't added one yet, Bitly offers a complimentary domain. However, if you add your own domain, you won't be able to redeem this offer later.
The Custom Links Page
View all of your custom branded links on the Custom Links page. Select a link to:
- View its metrics.
- Copy it.
- Share it on Twitter.
- Change its destination page with a redirect.
