Custom links (sometimes referred to as "custom branded links") include your custom domain at the beginning of the link as well as your own custom keywords in the back-half of the link.
A custom branded link does not start with bit.ly or end with a random string of auto-generated characters.
| Link Type | Definition & Example |
| Custom link (Also referred to as a "custom branded link") |
a custom domain with a customized back-half https://es.pn/superbowl |
| Branded link | a custom domain, but no customized back-half https://es.pn/5x4tprm |
| Short link with a custom back-half | Bitly's generic domain, customized back-half https://bit.ly/planatopia |
| Bitly short link | Bitly's generic domain, no customized back-half https://bit.ly/2dt1pnm |
The Custom Links Page
View all of your custom links on the Custom Links page. Select a link to:
- View its metrics
- Copy it
- Share it on Twitter
- Change its destination page with a redirect