This feature is available on our Enterprise and Developer plans. If you are on a managed account, please reach out to your account manager to have this feature enabled. If you are interested in upgrading to Enterprise or Developer, please contact our sales team.
UTM parameters help you track information about where someone came from – the referring domain– and what they clicked on to bring them there so you can measure the effectiveness of online campaigns across traffic sources and publishing media. You can shorten any branded link (non-branded “bit.ly/links” are not enabled for parameter passing) that has UTM parameters and maintain millions of links that each have unique data. Rather than dealing with millions of links, sometimes you may want the ability to manage a single short link but still be able to track the origin. By enabling Bitly’s parameter passing feature, you can automatically forward UTM parameters to the destination URL by appending them to your branded links.
For example, you have a URL you want to shorten,
http://example.com/my/huge/sale, and you get back the short link http://sneakr.life/123ABC.
When someone clicks
http://sneakr.life/123ABC, they get directed to http://example.com/my/huge/sale.
With parameter passing turned on, you can publish a short link with extra parameters appended, such as http://sneakr.life/123ABC?customer_id=1234. When someone clicks that link, they get redirected to http://example.com/my/huge/sale?customer_id=1234.