We've gathered some recommendations and best practices to help you get the most out of your Bitly links, QR Codes, and Bitly Link-in-bio. These best practices cover:
Sharing your links and QR Codes
Because Bitly links, QR Codes, and your Link-in-bio page all work together, you have more options for sharing. Here are some tips for sharing successfully:
- To reduce the risk of typos or incorrect capitalization when sharing your links, always use the copy button to copy-and-paste your short links and Link-in-bio URL from Bitly.
- Because Bitly links are case sensitive, be mindful of the font you use to share them. Only use ALL CAPS if the link is indeed capitalized.
- With QR Codes, be mindful of color contrast as well. Test your QR Codes before finalizing your design for printed or digital materials.
Formatting your links
When creating your links, remember that Bitly links are case sensitive.
- It isn't possible to re-use custom back-halves, but, if needed, you can use the same back-half with different capitalization. For example: you can have bitly.buzz/customdomains and bitly.buzz/CustomDomains point to different destinations.
- When you edit a link, the older versions still work, so if you want two links to point to the same destination (for example: bitly.is/How2PickaDomain and bitly.is/how2pickadomain), create a custom link using one version and then edit it to use the other version.
- Using a custom domain leads to higher click-through rates and can help strengthen brand awareness and trust.
Note that custom back-halves and custom domains are only available with paid subscription plans.
Keeping your audience safe
Here at Bitly, we work hard to keep your account safe. To help protect your audience, we’ve outlined the kinds of content that can and can’t be shared through our platform in our Acceptable Use Policy.
Here are some additional ways you can help keep your audience safe, as well:
- Don't process any personal identifiable information (PII) when someone engages with your link, QR Code, or Link-in-bio page.
- Remember that the long URL is public — people will see it when they click through your link or scan your QR Code — so don't include any PII in your long URLs, either.
- Enable 2-Factor authentication on your account to prevent bad actors from gaining access to your links, QR Codes, and Link-in-bio page.