We updated Bitly's navigation menu in September, 2022!
If you're used to the old look, check out the changes.
There are many factors that may affect response time to retrieve information from a destination page, but the processing time on the Bitly side is generally in the tens of milliseconds.
Other factors include your network performance, ISP speeds, location, and the time it takes for data to move from the destination server (request transmission latency).