There are two ways to shorten links in bulk in Bitly: through bulk CSV shortening and with our campaigns feature. Each method works a little bit differently.
While bulk CSV shortening is available on all paid plans, campaigns are only available with a Premium and Enterprise subscription.
| Bulk CSV shortening | Campaigns |
| Available on Basic+ plans (with file limits) | Available on Premium+ plans |
| Up to 100k links can be shortened per upload (depending on your plan) | Only 100 links can be shortened in an upload |
| Links are created in Links section | Links are added directly to campaign |
| The images below show the differences in the fields available for upload. | |
Follow the templates for each type of upload. Note that while some of the values for the columns are optional, having the column headers present is required.
These are the fields available with each feature's file template.
Bulk CSV:
Campaign upload:
Here are the templates for download:
Analytics
With bulk shortening, you have access to all of Bitly's robust engagement metrics, including location and technology data for each link.
With campaigns, you get that same engagement data for your links while also being able to view link performance across campaigns and channels.