There are two ways to shorten links in bulk in Bitly: through bulk CSV shortening and with our Campaigns feature. Each method works a little bit differently.
Both bulk methods require a paid Bitly subscription, though their availability varies by plan. Check out our pricing page to see if your plan includes Campaigns and bulk CSV shortening.
| Bulk CSV shortening | Campaigns |
| Up to 100k links can be shortened per upload (depending on your plan) | Only 100 links can be shortened in an upload |
| Links are created in Links section | Links are added directly to a Campaign |
| The images below show the differences in the fields available for upload. | |
CSV bulk upload and Campaign templates
Follow the templates for each type of upload. Here are the templates:
Each template has slightly different available fields. Some of the values for the columns are optional, but the column headers must be present in your upload file.
Bulk CSV:
Campaign upload:
Analytics
With bulk shortening, you have access to all of Bitly's robust engagement metrics, including location and technology data for each link.
With Campaigns, you get that same engagement data for your links while also being able to view link performance across Campaigns and channels.