What is IBM Watson™ Marketing?
IBM Watson™ Marketing is a platform to manage content, apps, and much more while leveraging IBM's AI services. Silverpop is a product within that platform that includes automation for email marketing and social.
Why should I enable this integration?
To shorten the URLs in your social posts and SMS messages using your Bitly information. This creates short links based on your own Bitly settings and retains click metrics in your Bitly account. Authorizing the connection between your two accounts also allows Watson Campaign Automation to access your link history and statistics.
Who can set this up?
An IBM Marketing organization administrator with access to a Bitly account.
How do I connect IBM Watson™ Marketing to Bitly?
- Below Manage Services, click Enable.
- Click Authorize.
- Enter your Bitly credentials and click Allow. This will complete the connection.
You will now see the option to use Bitly links when composing your posts. When people click on these links, the metrics will be captured in your Bitly account.