What is IBM Watson™ Marketing?
IBM Watson™ Marketing (including Silverpop)
Why should I enable this integration?
To shorten the URLs in your social posts using your Bitly account. This creates short links based on your own Bitly settings and retains click metrics in your Bitly account. Authorizing the connection between your two accounts also allows Watson Campaign Automation to access your link history and statistics.
Who can set this up?
An IBM Marketing organization administrator with access to a Bitly account.
How do I connect IBM Watson™ Marketing to Bitly?
- Below Manage Services, click Enable.
- Click Authorize.
- Enter your Bitly credentials and click Allow. This will complete the connection.
You will now see the option to use Bitly links when composing your posts.