Salesforce is a CRM platform with a large ecosystem of products and apps, so you might be using Salesforce Social Studio, Salesforce Pardot, or any one (or more) of the other Salesforce products. There are also two different versions of Salesforce—Lightning Experience and Classic. Which version you use will affect how you integrate and function with outside services like Bitly.
The first step in integrating Bitly with a Salesforce product is understanding which products and features you subscribe to, and if those products include a built-in connection to Bitly. Sometimes, this isn't easy to sort out, so your best bet is to work with your Salesforce consultant or representative to understand what's available.
Regardless of which versions or products you use, you can always build an integration using Bitly's API and a Salesforce API. Creating your own API integration will give you the most control over shortening links and utilizing click metrics with your Salesforce data.
API integrations with Bitly are built by developers to do things like creating and sending short links in bulk or pulling in click metrics, so you will need someone with that technical knowledge and experience. With the right technical resources, any Salesforce product can be connected to Bitly.
Planning an API Integration
For best results, clearly communicate your needs with your developer.
- Identify how you'd like your Salesforce product and Bitly to work together.
We'd like to send individualized short links via SMS messages to regional customers.
- Document the data you'll need from each product.
Customer mobile phone number, URL for a customer's order page, shortened link from Bitly.
- Describe the process you envision.
When a rep creates a queue of customer messages, include a short link to each customer's orders.
With this information, your developer should be able to compare your requirements to what is available through the APIs and begin the process of planning and building the API integration.
Enable Built-in Integrations
Some products, like Pardot and Social Studio, also have built-in connectors that add a link-shortening option right into your workflow when creating messages. These integrations can be enabled by your Salesforce administrator through their Salesforce admin settings.
Most built-in integrations will shorten a link as a user creates a message or writes a post. The API is generally used when link shortening is required in bulk.
Use Both Options
You might also want to use both a built-in connector and an API connection for a single product.
For example, with Pardot, the built-in connector lets marketers shorten a link when writing an individual email in the app, but an API connection can create personalized links for many customers and send them in bulk through email.
Another option is a service like Zapier and IFTTT, which provide a way to connect Bitly to other products. Depending on your use case, you might want to check the availability of your product there, too.