What is Salesforce Pardot?
Pardot brings B2B marketing automation to your marketing and sales teams. With Pardot, marketing has a better handle on lead generation and nurturing. This means better leads for the sales team, who can see when a lead engages at any point through the customer journey and reach out at the right time.
Why connect Pardot to Bitly?
Pardot’s personalized communications are even more effective with branded links that direct each lead through their own unique customer journey. Automatically generate these links for multivariate tests, landing pages, and files. Your assets will be easier to share through all your marketing channels.
A lead who engages with an accounting campaign can receive emails with links to bookkeeping offerings. Another who indicates interest in a particular product can be directed to specifications that meet their needs. Each auto-generated short URL in Pardot will include a reporting icon, which will display the link’s engagement metrics from Bitly. And even more detailed reporting is available in your Bitly account.
Who can set this up?
Someone in your organization with a Pardot Administrator role can add the Bitly connector to your account.
How to connect to Pardot to Bitly
Copy your Login and API key from your Bitly account.
- Log in to Bitly.
- Click the hamburger menu in the upper right.
- Select Settings.
- Select Advanced Settings.
- Click API Support.
- Copy your Login and API key.
Your Pardot administrator can now add the Bitly connector.
- Log in to Pardot.
- Open the Connectors page.
- In Pardot, navigate to Admin | Connectors.
- In the Lightning app, click the Pardot Settings tab, then click Connectors.