Lots of links are shared all over the internet –Bitly users alone generate many thousands of new links every minute! If you want to cut through the noise to resonate with your audience, you need to (1) be memorable and (2) understand whether, where, and how people are engaging with your content.
- Be memorable: Branding and customizing your links helps your brand stand out, increase engagement and generate +34% more clicks.
- Understand engagement: A single link can collect over a dozen data points. Study the Bitly dashboard to learn how many clicks your links received, when and from which channels and locations. Recognizing patterns will help you optimize for maximum engagement.
- Ability to redirect your links: You can easily shorten a link to share on your Instagram or Twitter bio, and this link will usually be static. However, you may want to change the content that lies behind the link. You can easily do this by redirecting the link to a different target URL. Redirects are unlimited and you can also track the history of each redirect which gives you insight on which content performed the best.
Need inspiration? Check out the 37 Ways Brands Use Bitly!