Lots of links are shared all over the internet –Bitly users alone generate many thousands of new links every minute! If you want to cut through the noise to resonate with your audience, you need to (1) be memorable and (2) understand whether, where, and how people are engaging with your content.
- Be memorable: Branding and customizing your links helps your brand stand out, increase engagement and generate +34% more clicks.
- Understand engagement: A single Bitlink can collect over a dozen datapoints. Study the Bitly dashboard to learn how many clicks your links received, when and from which channels and locations. Recognizing patterns will help you optimize for maximum engagement.
Need inspiration? Check out the 37 Ways Brands Use Bitly!