Bitly's self-service single sign-on (SSO) allows you to set up your Bitly users with an identity provider (IDP) to support the latest enterprise SSO standards (SAML 2.0, and SCIM 1.1 and 2.0). SSO is included with every Enterprise subscription.
SSO helps:
- Reduce password fatigue from entering different usernames and passwords across multiple platforms
- Manage and update Bitly Enterprise user permissions based on the evolving needs of your company
- Reduce IT costs by lowering the number of calls about forgotten passwords
WIth an SSO provider, you can centralize permissions management across multiple platforms, making it more convenient and secure for end-users to access specific tools and technology needed to do their job.
