You can promote app installs in Bitly through the Install preference, which is set while:
- Configuring your Custom Domain for Universal and / or Android App Links
- Creating overrides for Universal Links and / or Android App Links
- Turning individual links into deep links
In each of these scenarios the Install Preference can be set to:
- OFF - User will be automatically taken to the content in mobile web.
- INTERSTITIAL - User will be taken to an interstitial on mobile web where they can choose to go to the Install URL to download the app or be taken to the content in mobile web.
- APP STORE - User will be automatically taken to the Install URL to download the app.
You can also set the Install URL which is the URL that will be used when Interstitial or App Store is selected as the Install Preference.