You can promote app installs in Bitly through our interstitial page. You have the option to set up an interstitial page for your audience when they click on your Bitly deep links. An interstitial page presents users who do not have the app installed with the option to install the app or continue to the mobile web upon clicking your deep link.
If you want Bitly to present the user who does not have the app installed with the interstitial page, check the "Promote install" box.
When this box is unchecked, the user will not be presented with the interstitial page upon clicking on a Bitly link and will be taken straight to the mobile web or the app if they have it installed.
If you're interested in creating deep links with Bitly and already have a Bitly Eterprise account, please contact your Customer Success Manager or email email@example.com about getting started.