When you configure your custom domain for mobile deep links, you have the option to set an Install Preference for your links. This setting determines where a link will take a user if they click it on a mobile device.
There are three options:
- OFF - User will be automatically taken to the content in mobile web.
- INTERSTITIAL - User will be taken to an interstitial on mobile web where they can choose to go to the Install URL to download the app or be taken to the content in mobile web.
- APP STORE - User will be automatically taken to the Install URL to download the app.
Choose Interstitial or App Store to promote installs for your mobile app.
During setup, you can also set the Install URL, which is the URL that will be used when Interstitial or App Store is selected as the Install Preference.
The Install Preference can be changed for individual links. If your custom domain is set up for mobile deep linking, you can override those settings for specific links. If your custom domain is not set up for mobile deep linking, you can turn individual links into deep links and set the Install Preference then.