The App Scheme / Name is a method for sending and receiving data between applications and is the app identifier in a link-level deep link. It is configured in your app and specific to each mobile platform (iOS and Android). For instance, the App Scheme for Bitly's iOS and Android apps are both 'mbitlyis'.
Your mobile development team can provide the App Scheme for both Android and iOS.
- The App Scheme is required to turn individual links into deep links, also known as Custom Scheme deep links.