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You can use subdomains as your custom link domain in Bitly.
Keep these things in mind as you choose and set up a custom domain:
- The domain for your short links must be different than your website domain.
- It can't be more than 32 characters long, including the dot.
- If you don't have one yet, Bitly offers a complimentary domain.
When using a subdomain configured with DNS A Records, you will need to update the A Records to point to 67.199.248.12 and 67.199.248.13. If you are using a subdomain configured with a CNAME in your DNS record, you will not need to update anything.
When using a subdomain you do not need to update any of your A records. You will however need to have a CNAME record. It should point to cname.bitly.com.