There are a few different reasons why you may be unable to find a link in your account.
You've shortened a (very) high volume of links
The most common reason is that an account has been used to shorten a very high volume of links each month, usually in the tens of thousands or more. Filtering or searching such a large number of links is impractical, so links created in these high-volume accounts can't be found in Bitly via your browser.
All of your links can be found through the API — talk to your developer or technical contact, if you're not sure how to do that.
High-volume accounts: How to make links discoverable
If you need to be able to shorten, copy, or track links from the Bitly web app, we recommend having at least two users in your account. Then you can use one to connect to the API for high volume shortening, and the second for links you want to shorten, copy, and track individually.
Multiple users are available with an Enterprise subscription. Talk to your Customer Success Manager about adding user seats, if needed.
You've switched to the new links page.
The new links page is a Bitly beta feature. As is often the case with beta releases, some features aren't available yet. The new page currently only displays 50 links in the list.
All of your links can be found via search or filter, or you can toggle back to the current experience to find the link you're looking for.
Other reasons
- You've created multiple links to the same URL. It used to be possible to shorten the same destination link multiple times with a single account (or group, for accounts with multiple groups). All links created to the same exact long URL work, but you can't view or track them separately.
- The link wasn't created in your account. It's possible the links was shortened via the shortener on the Bitly homepage, or in a different account. If the person who shortened the link has a separate Bitly account, try searching there, too.
- The link was shortened in a different group. If you have multiple groups, make sure you're in the group that was used to shorten the link.
- You're searching for the wrong link. This is surprisingly easy to do! Double-check to make sure you're looking for the correct one.
Shortening a high volume of links via the API is the most common reason links can't be found in your account.