How do I add UTM parameters to my links by using campaigns and channels?

When you shorten links as part of a campaign, you automatically generate one or more short links that include UTM parameters corresponding to the campaign and channels you've selected. The parameters will be populated like this:

• utm_medium=bitly (this cannot be changed)
• utm_source=<the channel you selected>
• utm_campaign=<the name of your Bitly campaign>

Keep in mind that if the link you are shortening already contains UTM parameters, additional ones will be added according to your selections.

Add UTM parameters when you create a campaign

You can add a link with UTM parameters when you first create your campaign. To do so, follow the steps in How do I create a campaign?

Add links to an existing campaign

You can also return to any campaign and add more links with UTM parameters:

1. Log in to your Bitly account.
2. Click Campaigns in the left sidebar.
   
3. Select a campaign and click Add Links.
   
4. The "Add Links" panel will open on the right side of your screen. Paste the URL you want to shorten into the Enter Long URL box. Select the Auto-Add UTM Parameters checkbox and select your channels.
   
5. Click Create.