How do I add UTM parameters to my links by using Campaigns and channels?

When you add links to a Campaign, select Auto-add UTM parameters to have parameters added to the link for each selected channel. You have this option when you create a Campaign or add new links to an existing one.

The parameters are populated like this:

• utm_medium=bitly
• utm_source=channel
• utm_campaign=campaign name

A few things to keep in mind:

• The utm_medium is always bitly.
• If the link you're shortening already contains UTM parameters, additional ones are added according to your selections.
• UTM parameters can't be added automatically when you add an existing link (one you've previously shortened in your Bitly account) to a Campaign or when you upload links to a Campaign in a CSV file.