Is it possible to create Custom Scheme links with Bitly?

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Custom Scheme deep links allow you to create mobile deep links on a link-by-link basis. Because Apple deprecated this method on iOS 9 and above, we recommend using the industry-standard methods of Universal Links and Android App Links instead.

Mobile deep links are available with some paid plans.

To create Custom Scheme links:

Before you start: Ensure that you have added your mobile apps to your Bitly account. Your mobile app configuration must contain an App Scheme.

1. Log in to your Bitly account.
2. Find the link you want to turn into a deep link. Use search or filters, if needed.
3. Click the three dots and select Add mobile behavior.
   
4. Select your app platform(s).
   
5. Enter the mobile path, install preference, and install URL.

   The default settings for the Install Preference and Install URL are inherited from the configured app but can be updated for individual links.

   • Mobile Path: The deep link URI (also known as Custom Scheme), which provides the route to the content to be loaded in the app. This route, similar to web URLs, has a unique structure based on how the app was built. Note: If you don't know the mobile path, contact your mobile development team.
   • Install Preference: If someone doesn't have the app installed, the link can take them to a few different places instead. This can be unique for iOS and Android.
     • Off: They'll be taken to the correct page in their mobile browser.
     • Interstitial: They'll be taken to an interstitial on mobile web where they can choose to go to the Install URL to download the app or be taken to the content in mobile web.
     • App store (Google Play Store or Apple App Store): They'll be taken to the Install URL to download the app. If you have multiple apps configured, they'll be taken to the listing for the first app in the list.
   • Install URL: The URL that will be used when Interstitial or App Store is selected as the Install Preference.
   
6. Click Save.