Yes! When you set up mobile deep linking in your Bitly account, your link metrics include app installs from individual deep links. An app install is considered the first time an app is opened after being downloaded.
Bitly calculates app installs through deterministic and probabilistic methods. Deterministic methods take precedent and include using cookie and mobile identifier data. Probabilistic methods include comparing unique device and click information.
- The Bitly SDK is required in order to collect app install (and app open) data
- It counts as a new app install when someone deletes and re-downloads your app
- It does not count as a new app install when someone updates the app on their device