Yes, Bitly Enterprise customers can use Mobile Optimizer to measure App Installs from individual deep links. An App Install is considered the first time an app has been opened after being downloaded to a user's device.
Bitly calculates App Installs through deterministic and probabilistic methods with deterministic methods taking precedent. Deterministic methods include using cookie and mobile identifier data while probabilistic methods include comparing unique device and click information.
- The Bitly SDK is required in order to collect App Install (and App Open) data
- Deleting and re-downloading an app will count as an new App Install
- Users updating app versions will not count as an new App Installs