What does the “Email Clients, IM, AIR Apps, and Direct” data in the info page Traffic Referrers mean?

Direct traffic includes people clicking bitly links from:

  • Desktop email clients like Microsoft Outlook or Apple mail
  • Adobe AIR applications such as TweetDeck
  • Mobile apps like Twitterific or Blackberry Mail
  • Chat apps like AIM
  • SMS/MMS messages
  • Or any bitly link that is typed directly into a browser

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